March - 2017

Artificial Intelligence - Walk the last mile to value with storytelling

Artificial Intelligence - Walk the last mile to value with storytelling

This day and age, when enthusiasts of emerging technologies are jumping up and down about the promise of Artificial Intelligence (AI) claiming its time has finally come, a better narrative needs to emerge from lessons learned from the past. But, other than the early adopters, who are visionaries and technology enthusiasts themselves, businesses don’t seem to be adopting it in droves as one would think it should. What gives? Critics are screaming that AI is all hype with no su

Story telling to engage people during digital transformation

Story telling to engage people during digital transformation

Stating that every company will soon be a software company is not a stretch anymore. Digital technologies are disrupting the business environment in significant ways. Accelerating digital transformation must be a key priority for any company hoping to compete in the future. Digital transformation can include every aspect of digital engagement - shift in customer expectations, using data as advantage, innovation in business models, offerings and operating models. Speed and inn

Basic elements of a good story

Basic elements of a good story

Any listener, reader or audience is thinking at the beginning of any story, “Please make me care.” As a storyteller you need a strong foundation for the story to evolve and that comes with compelling characters. You have to craft unique, well rounded characters with specific goals and strong motivations. The main character will be your protagonist. And then throw this character against strong opposition, obstacles, and/or into conflicts, that may come in the form of another c

Significance of Storytelling in Business Transformation

Significance of Storytelling in Business Transformation

When a company takes on an enterprise-wide business transformation, a strong business case will have to be put together. That would include not only a cost-benefit analysis, and the cost of doing nothing, but also a compelling narrative that sets the tone and articulates the sense of urgency for the transformation. Typically, this is crafted and delivered from the highest levels of the organization, with a strong palpable commitment from the CEO. This compelling story becomes

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