Capturing emotional triggers, for storytelling during business transformation
Who can forget the emotionally charged smashing courtroom climax in the movie, “A Few Good Men,” when a formidable warrior in Colonel...
Co-SPIN – (Co)-create with (SP)eed and (IN)novation, using storytelling craft
Today’s business world brings with it more complexity, a wider diversity of issues, and an ever-increasing pressure to change faster than...
Make your brand more effective with storytelling
What does a brand mean? Brand is an often misunderstood word. It can mean a number of different things. Brand-ing was considered to be...
