Who can forget the emotionally charged smashing courtroom climax in the movie, “A Few Good Men,” when a formidable warrior in Colonel Nathan R. Jessep, played by Jack Nicholson, is cross examined on the witness stand by a brash Navy lawyer, Lieutenant Daniel Kaffee, played by Tom Cruise. Col. Jessep explodes with “You can’t handle the truth!” that emotionally connected with audiences all over the world. The emotional build up to that point started right from the very start of
Today’s business world brings with it more complexity, a wider diversity of issues, and an ever-increasing pressure to change faster than ever before. Businesses today recognize a need to challenge and refine their business strategy and operational constructs—and at times significantly alter them—to ensure they are focused on the best opportunities for growth and increased shareholder value. An effective deployment requires that the organization own it and that they move th
What does a brand mean? Brand is an often misunderstood word. It can mean a number of different things. Brand-ing was considered to be doing new advertising, doing a new logo, putting forth a new look for your packaging, etc. As much as, they all may add to defining the brand, it is much more than that. Brand is everything and anything you might say about a company, product, person, a group or a place. A brand is an intangible asset that resides in people’s hearts and minds.