
Customers buy experiences – what are you selling?
“Customers are no longer buying products and services – they are buying experiences delivered via the products and services.” - Gregory Yankelovich, CEO Customer Experience IQ Business leaders across industries in all regions are realizing that how their company delivers products and services to their customers must also gain advantage through the superior customer experience they provide while delivering value to their customers. Customers have taken full advantage of the di

What is a people-centric approach to digital transformation?
Across industries, digital transformation efforts are struggling to keep up with the innovation and speed necessary for digital success. Technology innovation is outpacing the ability of the business to address digital value creation, delivery & capture. Business is starting to understand the significance of keeping customer at the center of everything. For companies of all types, responding to the changing demands of the digital era means operating with purpose and fostering