Become a Customer-experience Business
Success comes from recognizing that every business is now in a customer-experience business. Companies that are not customer-driven...
Customers buy experiences – what are you selling?
“Customers are no longer buying products and services – they are buying experiences delivered via the products and services.” - Gregory...
The consumer is constantly moving the cheese for the movie makers
Movie producers are now in a constant state of dilemma as to how they should go-to-market with the movies they produce. Even though the...
